The reigning 2024 MLS Cup champion LA Galaxy and their home stadium, Dignity Health Sports Park (DHSP), have launched a new partnership with International Money Express, Inc. (NASDAQ: IMXI) (Intermex), a leading money remittance provider to Latin America and the Caribbean. The multiyear agreement, brokered by AEG Global Partnerships, makes Intermex the official international remittance partner of the LA Galaxy and a founding partner of Dignity Health Sports Park, a premium and category-exclusive designation. The partnership marks the first time the team, the venue, and AEG have partnered with a brand in the international remittance category. This also represents Intermex’s first official partnership in sports, making it a first-of-its-kind collaboration.
“Our partnership with the LA Galaxy and Dignity Health Sports Park is about showing up for the people who have always been at the center of this sport,” said Marcelo Theodoro, Chief Product, Marketing & Digital Officer at Intermex. “For so many Latino families, fútbol isn’t just entertainment; it’s a part of who we are. This collaboration allows us to celebrate that connection on and off the field.”
Founded in 1994, around the same time as the LA Galaxy and Major League Soccer, Intermex and soccer have grown in parallel, earning trust among Latino communities in the U.S. and abroad.
With Los Angeles being one of Intermex’s most strategically important U.S. markets, the LA Galaxy presents a timely and culturally significant opportunity to deepen its ties with a region where soccer thrives. Across the United States, especially in Southern California, soccer has emerged as one of the fastest-growing sports, driven by Latino communities where the game has long served as a source of cultural pride and generational connection.
More than five million Latinos call Los Angeles home, and nearly 70 percent of MLS viewership comes from Latino fans, making the region a powerful intersection of culture, sport, and community. The agreement also extends through two of the most significant global sporting events set to take place in Los Angeles: the 2026 FIFA World Cup and the 2028 Summer Olympic and Paralympic Games, offering unmatched exposure and relevance during pivotal moments for the sport.
“We are excited to welcome Intermex to the Galaxy family,” said LA Galaxy President and Chief Operating Officer Tom Braun. “This is a values-driven brand that understands the importance of language, culture, and legacy. Together, we’re building something that resonates on and off the pitch.”
As a founding partner of Dignity Health Sports Park, Intermex will enjoy premium brand visibility throughout the venue and will be fully integrated into the fan journey, from driveway to pitch. This includes prominent freeway marquee signage, scoreboard integrations, concourse placements, plaza wall signage, and various digital menu boards across the property.
“Intermex is a brand that truly understands the people we serve,” said Katie Pandolfo, general manager of Dignity Health Sports Park. “Their partnership reinforces our commitment to elevating the guest experience while creating lasting impact across our community.”