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J.I.V.E. Juice becomes first Black brand at Whole Foods


Just in time for the busiest shopping season of the year, J.I.V.E. Juice is now available at Whole Foods 365. J.I.V.E Juice (Juice Is Very Essential) is the first juice company owned by an African American to be placed in Whole Foods.Founded by Tamala Austin, author of “Love My Body Again: 21-Day Meditation to Create Your Best Body Now” and a certified health coach, J.I.V.E. Juice provides organic cold-pressed fruit juices and smoothies to support a healthy lifestyle. Austin turned to juicing, nutrition, meditation and exercise following a diagnosis of high blood pressure, eventually launching a growing juice delivery service throughout the Houston metro area.

“I truly believe that your health is your wealth, so we are thrilled to bring our healthy products to the many Whole Foods fans in Houston,” Austin said. “I am also honored to be the first African-American owner of a juice company represented at Whole Foods and appreciate their interest in healthy products and delicious juice and smoothies.”

Currently, J.I.V.E Juice is available at the 101 North Loop West Whole Foods location in Houston, Texas. Customers can enjoy top sellers such as Green Delight, Morning Glory, Energy Blast, Apple Berry Fiber and Sweet Beats. With vegetarian and vegan options, the goal is to help people “learn how to transition to and maintain a healthy lifestyle that is both pleasurable and sustainable.”

Whole Foods quality standards for new products including great-tasting food that is fresh, wholesome and safe to eat as well as free of artificial preservatives, colors, flavors, sweeteners and hydrogenated fats. The company seeks out and promotes organically grown foods as well as products that support health and well-being.

Tamala Austin is certified by the Dr. Sears Wellness Institute. J.I.V.E. Juice offers vegetarian and vegan products with concentrated enzymes and nutrients.

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