Hyundai Motor America president and chief executive officer David L. Zuchowski announced this week Erwin Raphael, has been appointed to General Manager for Genesis Motors USA. Last November Hyundai’s worldwide Vice-Chairman Chung Eui-Sun, announced the company would be launching Genesis, globally, as an independent luxury brand of Hyundai. Industry insiders expect Genesis will be heavy competition for Lexus, Mercedes-Benz and BMW in the U.S. market.
