Byron Allen’s free streaming service HBCU Go has struck a nationwide licensing agreement with CBS stations that will run through the 2022-2023 college football season, reports NBC BLK.
Under the distribution pact between the Allen Media Group-owned digital platform, which focuses on coverage of the country’s 207 Historically Black Colleges and Universities. HBCU Go’s sports programming will be carried on CBS owned and operated duopoly stations in these key TV markets: New York, Los Angeles, Philadelphia, Dallas, Atlanta, San Francisco, Boston, Seattle, Tampa, Detroit, Miami and Pittsburgh.
As a result of the deal, HBCU Go will be available in 60% of U.S. television households. HBCU Go is also available through HBCUGO.TV, Roku, Amazon, Fire TV, Apple TV and the HBCU Go App.
The HBCU Go season kicks off Sept. 3.