The Lancaster Museum of Art and History (MOAH) has a newly redesigned brand and look reflecting the dynamic programming and community surrounding the museum.
The pandemic served as a catalyst for change within the museum – creating the need to move away from branding that is directly tied to the aesthetic of the building.
The new logo is a more colorful and energetic representation of the larger Antelope Valley community. It features hues of ruby, orange, and purple that echo the energy, optimism, and spirit of the desert landscape, as well as the rich diversity of the community members who live in the Antelope Valley.
The new logo also allows for a sneak peek into MOAH’s newest exhibitions, allowing individuals to be transported into the museum.
In tandem with the logo, MOAH’s website overhaul features a sleeker look and experience with five new condensed tabs that reflect the museum’s core values and mission. The website is also more user-friendly and accessible through mobile and desktop formats. In addition to the new logo and website, the Vault store has new branded merchandise that includes pens, pins, tumblers, coffee mugs, aprons, notebooks, and more coming soon.
The Lancaster Museum of Art and History is dedicated to strengthening awareness, enhancing accessibility, and igniting the appreciation of art, history, and culture in the Antelope Valley through dynamic exhibitions, innovative educational programs, creative community engagement, and a vibrant collection that celebrates the richness of the region.
MOAH is open 11 a.m. to 6 p.m. Tuesday through Friday, with extended hours until 8 p.m. on Thursdays. For more information, visit www.lancastermoah.org.