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Ciara joins forces with Meta to promote wealth building in Black community


Ciara and Meta Elevate are back to support small Black-owned businesses, report Afro Tech. To ensure businesses will receive support and prosper amid the pandemic, entrepreneurs were encouraged to apply to Meta’s newest program in the fall of 2021. Now, Ciara has personally selected 10 Black-owned businesses that will participate in the inaugural cohort.

“The ten businesses I’ve nominated are dear to me because they embody determination, community, empathy and empowerment. The success of Black-owned small businesses is key to wealth building in our community, which is why connecting Black owners to these opportunities is so important to me,” Ciara said.

Nominated  businesses will receive marketing mentorship and six weeks of support. Businesses will have the opportunity to create powerful marketing campaigns on Facebook and Instagram. In addition, Meta will distribute $100,000 in ad credits and creative support for businesses to have additional resources following the completion of the program. Businesses can also expect to receive a scholarship for Meta Blueprint’s digital marketing skills certificate to advance their skills.

“We are thrilled to partner with Ciara to invest in this talented group of Black entrepreneurs. I am also proud that Meta continues to support the Black small business community with the Elevate Training Program. The program has already reached over 1 million Black business owners and employees. We hope to continue to provide Black-owned small businesses with free digital tools and courses so they can continue to grow and thrive,” Sheryl Sandberg, operating officer of Meta, said.