Rapper Megan Thee Stallion — a Revlon brand ambassador — has finally teamed up with her makeup brand partner to launch the first hyper-limited edition “Hot Girl Sunset Collection” exclusively on the digital retail marketplace, reports Afro Tech. This marks the first time a beauty brand has launched any product on StockX.
According to Revlon GM Chandra Coleman Harris, the brand wanted to debut on StockX’s unexpected launch model because the platform’s unique features matched its one-of-a-kind beauty collection with Thee Stallion.
“StockX is at the center of culture,” she said. “So the synergies between our brand DNA, her fans, and StockX’s dynamic marketplace aligned perfectly.”
This revolutionary launch merged the tech, retail and beauty industries together to provide consumers with an out-of-the-box shopping experience on StockX. Though it seems like a usual pairing of brands, the collaboration is reaching a diverse new audience with a unique offering.
“Much like StockX, Revlon has a rich history of innovation, which is particularly remarkable for a company nearing its centennial,” StockX CMO Deena Bahri said. “Launched in close collaboration with Megan Thee Stallion — a trailblazer in her own right — this DropX once again reinforces our commitment to unlocking access to of-the-moment products across a wide range of categories, and to amplifying brands and creators that share in our mandate to offer our customers an equal opportunity to self-expression.”
The collection consists of both face and eye palettes with 10 “sunset shades that glide on and blend flawlessly” that were handpicked by Thee Stallion herself.
The three-way collaboration went live on July 28 and within just a few hours, the collection completely sold out online.
Megan Thee Stallion’s new Revlon collection isn’t the first time one of her collaborations has garnered a lot of attention from fans. Her Fashion Nova collection that was released last year raked in $1.2 million in less than 24 hours.