Since a lot of social activities last summer were canceled due to the pandemic, the leading vodka brand has joined forces with actor/TV host Anthony Anderson to help fans have a better summer, reports Afro Tech.
Anderson and some other special guests will team up with Smirnoff Red, White & Berry to give away 2,021 trips and “dream” experiences as a part of the brand’s latest summer-long “Smirnoff Summer of 2,021 Dreams” campaign.
“This is my first campaign as a part of the Smirnoff family and to know we’re going this big at the start, I can only imagine the things we will be able to celebrate together,” said Anderson in an exclusive interview with AfroTech. “To be a part of giving away 2,021 dreams, trips, experiences, swag– you name it — feels good. I missed my friends and family too last year and look forward to enjoying some good times.”
For Anderson, this partnership is more than just the Smirnoff brand.
“It’s not just a partnership talking about their brand,” he said. “Smirnoff has also partnered with me personally and we’re working toward what we can do for the Compton community and so it was a no-brainer for me to accept this partnership with them.”