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County announces launch of ‘L.A. vs. Hate’

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The Board of Supervisors, the LA County Department of Workforce Development, Aging and Community Services (WDACS), and the Commission on Human Relations have jointly announced the launch of the “L.A. vs Hate” initiative to report and end incidents of hate and hate crimes in LA County.

This announcement comes as 211-LA continues to receive reports of hate – from January through July, 256 total calls reporting hate, including 27 calls as a result of COVID-19 – and is part of a multi-year mission by the Board of Supervisors to end acts of hate in the county.

For more information on the “L.A. vs Hate” initiative, including shareable community-centric graphics ready-made for social media, visit https://www.lavshate.org.

“Los Angeles County stands united as a voice for victims of crime,” Supervisor Kathryn Barger said. “It’s our duty and privilege to join in this effort to encourage acceptance and advocate for victims. When our communities speak up for their neighbors, we are all stronger.”

“The L.A. vs Hate initiative is just one of the many strategies the County has embarked upon to dismantle racism and bias in our neighborhoods, workplaces, schools, and community gathering places,” said Supervisor Mark Ridley-Thomas. “This work preceded recently elevated demands for racial justice and aligns with the County’s current efforts to establish an antiracist policy agenda. The L.A. vs Hate initiative provides every Angeleno with tangible actions to undertake if they witness or are victimized by a hate crime or bias-motivated incident.”

“Over the last four years, we have watched as a few prominent Americans have repeatedly condoned hate speech and violence against others,” said Supervisor Sheila Kuehl. “This campaign reasserts that we are a nation of empathy, inclusion, tolerance and love, and provides a creative counterforce to hateful messages that have grown more and more frequent and loud.”

The “L.A. vs Hate” campaign has three components:

  1. A marketing campaign to provide awareness of the dangers of hate and the importance of reporting hate;
  2. The ability to report acts of hate and bias motivated bullying, and to connect victims with needed resources via case managers, by calling 211-LA; and
  3. A network of agencies to provide assistance and prevention strategies to prevent hate.
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