The reigning 2024 MLS Cup champion LA Galaxy and its home stadium, Dignity Health Sports Park (DHSP), have launched a dynamic new partnership with Southern California Honda Dealers (SoCal Honda Dealers), solidifying the brand as an Official Partner of the LA Galaxy and a Founding Partner of DHSP. The multi-year agreement, brokered by AEG Global Partnerships, strengthens local Honda dealerships’ connection to Southern California and underscores the company’s commitment to community engagement, youth soccer, and enhanced fan experiences.
This partnership also marks the SoCal Honda Dealers’ first with an MLS team.
For over a decade, the SoCal Honda Dealers have built its reputation across Los Angeles through its “Helpful Honda” outreach. Designed to foster goodwill and community support, the “Helpful Honda” initiative centered around “Random Acts of Helpfulness” that make a tangible impact in people’s daily lives. Whether by offering free gas, covering parking costs, or assisting local schools and small businesses, the Helpful Guys and Gals in Blue are there ensuring customers receive the highest level of satisfaction and care throughout their entire vehicle ownership journey.
“We are thrilled to welcome SoCal Honda Dealers as an Official Partner of the LA Galaxy and a Founding Partner of Dignity Health Sports Park,” said LA Galaxy President and Chief Operating Officer Tom Braun. “This goes beyond partnership, as their long-standing commitment to the Southern California community aligns deeply with our values. We look forward to working with them to create meaningful experiences for our fans.”
Beyond its presence at DHSP, the SoCal Honda Dealers will deepen its impact on the community as a Supporting Sponsor of LA Galaxy Youth Soccer Programs and the LA Galaxy Soccer Center in Torrance, CA – the team’s 73,000-square-foot facility dedicated to futsal and recreational activities. Serving as a vital hub for year-round sports programming, the facility benefits thousands of families in the region. This investment builds upon the SoCal Honda Dealers’ commitment to youth sports, including ongoing partnerships with five other youth sports facilities in the region, all of which help to provide young athletes with greater access to quality training facilities and opportunities to develop their skills.
“From the beginning, this partnership was a natural fit,” said Rashid Dadashi, Senior Director, AEG Global Partnerships. “The SoCal Honda Dealers have consistently demonstrated a passion for making a difference in the community, and this collaboration allows them to expand their reach even further. Together, we are creating new opportunities to engage fans and give back to the Southern California region.”
Recognizing the critical needs of the community at this time, the SoCal Honda Dealers will also work with the LA Galaxy and the LA Galaxy Foundation, the club’s charitable arm, to support wildfire relief efforts across Southern California. Through ongoing volunteer support and donations, the partners will continue to help provide resources and aid to those affected by recent wildfires in the region.
“The SoCal Honda Dealers has been a long-time supporter of grassroots sports and community-driven initiatives,” said Katie Pandolfo, General Manager of Dignity Health Sports Park. “This partnership reflects a shared dedication to enhancing the soccer experience for fans at our venue and furthers our efforts to make a lasting impact in the local community.”