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Why water conservation is good for Black businesses


Save Our Water Campaign

California’s Save Our Water Campaign has announced the results of its survey of 35 Black chambers of commerce and Black-owned business leaders. The survey was the first step in a statewide effort to listen to leaders in the community, understand the best ways they can conserve water, and motivate others to do the same.

The survey assessed general knowledge and interest by Black business leaders about water conservation and sought to learn how the campaign could best support their efforts to conserve. Save Our Water’s goal is to make water conservation a way of life for all Californians, which includes the state’s business community.

“We are excited to share the results of the survey, which helped us to better understand how to engage Black-owned businesses and business leaders as part of Save Our Water’s statewide effort,” said Ashley Williams, press secretary for Save Our Water.

The results show clear evidence that Black business leaders are eager to play a role in disseminating information to their networks and communities about water conservation.

“I was not aware of water-saving measures for small businesses or rebates offered to assist us,” said Madame M. C. Townsend, president of the Regional CAL Black Chamber of Commerce San Fernando Valley. “I am excited to partner with Save Our Water to educate the Black business community about doing our part to conserve water.”

While the majority (84%) expressed interest in learning more about water conservation techniques, many businesses were not aware of water-saving measures for small businesses (32%) or were not aware of rebates offered by their local water agency (44%). As such, nearly all (92%) mentioned not yet having accessed rebates at their place of business to help conserve water.

“California for all means hearing and learning from the many groups who contribute to our state’s vitality and economic strength, including Black businesses. This survey is an important springboard for them to play an even bigger role in increasing awareness among California business leaders about water-saving measures and local rebate-programs, in partnership with Save Our Water,” said Nefretiri Cooley, deputy secretary of communications and external affairs for the California Environmental Protection Agency.

Save Our Water is enhancing its regional outreach and education programs in partnership with the Black chambers of commerce and business leaders to support water conservation in the business community, said Williams.

More information, resources, and tips are available for business owners and individuals at

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