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Snoop Dogg dessert line offers variety of ice cream


Dr. Bombay features seven flavors

Snoop Dogg has made his way into the frozen dessert market as he launched his first ice cream line, Dr. Bombay Ice Cream. Seven flavors are currently for sale to the public; Tropical Sherbet Swizzle, Cocoa Cream Cookie Dream, Rollin’ In the Dough, S’more Vibes, Syrupy Waffle Sundaze, Iced Out Orange Cream, and Bonus Track Brownine.

“Ice cream is more than just a snack to me; it’s a way to chill, relax, and get happy. That’s what I want Dr. Bombay Ice Cream to do. Bring a smile to your face and ease your mind.” Snoop Dogg said in a release. “I’ve poured my heart and soul into perfecting these first seven flavors, and I can’t wait for my fans and the world to experience what I’ve created.” The frozen treat was made available on July 24 in 3,500 Walmart stores, including most stores in Arizona.

The creation of the ice cream started with the partnership between Boss Lady Foods, and Happi Co. consumer packaged goods.

“As a company, we’re always looking to develop products and partner with personalities and brands that embody authenticity,” said Sam Rockwell, the CEO of Happi Co. “When Snoop approached us with the idea of starting a new company with a focus on frozen treats, it became obvious that we share core values, which is a key ingredient for a strong partnership. As a fast and nimble CPG company, we have been working  with Snoop to create Dr. Bombay Ice Cream as true partners, using our experience in the frozen space to execute his vision.”

Snoop Dogg came up with the name Dr. Bombay when he first created the NFT from his Snoop Bored Ape Yacht Club collection. “ Fans will also notice that my sidekick, Dr. Bombay is the name, face, and persona of this brand. That’s because he’s like a son to me, and you always want your kids to be more successful than you are. That’s my goal building this lifestyle brand, starting with ice cream.”

“Dr. Bombay’s brand is all about that West Coast vibe that’s been with Snoop throughout his whole life,” the Dr. Bombay Snax website explains. “Every flavor we’ve got will take you on a trip down memory lane and leave you feeling like you are experiencing a spoonful with Snoop.”