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Black-owned tech company offers video game to help Black girls embrace their beauty

Jupiter Leo (303714)
Jupiter Leo Credit: Jupiter Leo

Jupiter Leo Productions, a Bronx-based company that was founded in 2007 and specializes in providing STEAM (Science, Tech, Engineering, Arts and Math) programs to New York City schools, has announced that it’s developed an app for both Apple and Android users, reports Afro Tech.

In addition to teaching Black children how to celebrate their natural beauty, the Sista Salon app will teach them important business and life skills.

“I wanted girls of African descent to love themselves and see their beauty. I saw a lack of beauty apps for girls that represented our beautiful culture, style and creativity, and I wanted to change that,” said Jupiter Joe Green, co-founder and chief technology officer for Sista Salon. “I dedicate this app to all of the Sistas that give their all every day to help our families prosper. You are smart, you are beautiful and you matter.”

The app teaches players how to style hair in natural Black styles, including cornrows, locs and Afros. Additionally, the background music is a combination of Hip Hop and R&B, and Caribbean and traditional African rhythms, the customers wear African-inspired clothing patterns, and players collect “Africa coins” when they serve customers.

The Sista Salon app falls in line with Jupiter Leo’s mission statement: “We have a passion for teaching and empowering people to develop creative solutions for the community. Every person deserves the opportunity to learn a new skill and we aspire to have our programs be a part of the solution,” says the company. “We are a social enterprise that believes innovative and holistic methods are best suited to build generational wealth.”