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Funding approved for redesign of Crenshaw-Baldwin Hills Plaza


The  Los Angeles City Planning and Land Use Management (PLUM) Committee has approved a $700 million plan to renovate the historic Crenshaw Baldwin Hills Plaza in South Los Angeles.

The proposed project will include approximately 961 new housing units, a 400-room hotel, and new restaurant and retail space. The proposed project is one of the largest private investment in South Los Angeles in several decades.

Approximately 200 residents of neighborhoods surrounding the project, numerous community based organizations, neighborhood councils, labor unions and local businesses attended the meeting to voice their support of the project.

“The passion and commitment to South Los Angeles by our community runs deep”, said Councilmember Marqueece Harris-Dawson. “This community has been waiting on this development for 10 or 12 years and it will provide the kind of investment that South Los Angeles deserves.”

Harris-Dawson amended the Master Plan Development Agreement to allocate 10% of the rental units to low-income families and a 10% of the “for sale” units for workforce housing. He also included a revision that requires the developer commit to fulfill 30% of the jobs in the construction and operation of the plaza from the immediate local community.

“I am in favor of this project because the local hiring requirements will create employment opportunities for the

people who are normally never considered for work,” said Skipp Townsend, co-founder and executive director of 2nd Call, a gang intervention non-profit in South Los Angeles. “I helped place former gang members at the Kaiser Permenante construction site in South Los Angeles because of the local hiring requirement for that project and now those folks are able to buy homes. This project can help create opportunities for people that have been thrown away.”

It is estimated that the redevelopment project will generate thousands of new jobs in a community facing a 12% unemployment rate, while also helping to sustain several Black and minority-owned businesses in the plaza, including a Buffalo Wild Wings franchise; Mexicano; Post and Beam and Total Woman Gym.

“I am excited the committee approved the developer’s agreement because I am African American small business owner that employs dozens of women directly from the community”, said Shauna Robinson, owner of Total Woman Gym. “Without the approval of this project I am concerned about the viability of the mall, and the loss of services and jobs for the community.”

The Master Plan Development Agreement will move to full council for approval.