BET was at the forefront of the entertainment world this past week, as the BET Experience hit L.A. Live, and culminated with the nationally televised BET Awards show.
While the biggest Black celebrities in the music world were at center stage, BET was performing community service the entire week.
The BET Youth Program offered 50 local Los Angeles high school students a behind-the-scenes look at the music and entertainment industry. Leading up the 2016 BET Awards, the selected applicants spent three days learning about potential career paths and receiving invaluable insider advice from industry icons such as Grammy Award-winning producer Warryn Campbell, gospel hip-hop recording artist and first-ever BET Youth Program celebrity ambassador Christon Gray, and motivational speaker and author Ramsey Jay, Jr.
This year’s Youth Program culminated with a seat at DJ Khaled’s “Keys to Genius” Genius Talk and a ticket to the 2016 BET Awards.
AEG and BET also partnered on multiple community outreach programs such as the BET/AEG Volunteer Service Day at the Los Angeles Regional Food Bank and the BET/AEG Community Giveback Day and Youth Basketball Clinic with Councilmember Herb Wesson and Councilmember Marqueece Harris-Dawson.
Fifty AEG and BET volunteers assembled food packages for more than 23,000 seniors, needy families, and women with infants and children in Los Angeles County.
A one-hour youth basketball clinic for 100 kids was held at the Crenshaw YMCA. Wesson and Harris-Dawson joined BET/AEG to present a check of $5,000 to the Crenshaw YMCA, which will be used to support the facilities and youth programming initiatives.