LinkedIn

David L. Horne, Ph.D.  |   OW Contributing Columnist
May 9 2013

Practical Politics

Yikes! Just when you thought you had safely come to terms with Twitter, tweets and tweeting, let alone LinkedIn, Instagram, and seemingly hundreds of other digital headaches, here comes another one straight down the YouTube downloads, called Twerking.

Juliana D. Norwood  |   OW Staff Writer
Jan 19 2012

Somebody’s reading your mail—and it’s not always who you think

Social networking, which seems to have magically appeared on the stage only about 10 years ago, virtually dominates many American lives today, from the way we receive information, communicate, interact with one another to the way we do business.

In many cases, we tweet, text, link-in rather than talk. We carry electronic tablets to read books, magazines and newspapers, and we scroll through the Internet to catch up on what’s happening around our cities, nation and world.

Dec 16 2010

Social media

Used to be a diligent small business owner with a great idea and plenty of gumption could grow a business through word of mouth alone. In many ways, that’s still true.  Yet today, much of the “word of mouth” conversations and recommendations, which can make or break a business, are happening online, not face to face.

Oct 14 2010

Small business

In shaky economies, companies that invest in their marketing often come out on top. But for small business, making these investments often feels risky. Not only are time and resources tight, many small business owners feel they lack the knowledge to make the marketing choices that provide a return.

In fact, figuring out “what works” is the top marketing concern for nearly 80 percent of small business owners, according to a recent survey by Deluxe Corporation.

Across Black America

Here’s a look at African American people and issues making headlines throughout the country.

California
San Diego college students and volunteers will carry out their sixth home restoration project on Wednesday, July 10 through Sunday, July 14. as part of the “Healing our Heroes’ Homes” (H3) program created by the nonprofit Embrace. The five-day effort will take place at the home of medically retired Marine Corps Capt. Sarah Bettencourt. Bettencourt served with many different units across the country during the Global War on Terrorism and developed a rare neurological disorder in 2008. With a focus to restore the homes of disabled veteran homeowners, H3 falls in line with Embrace’s mission to mobilize college-student volunteers and community members to serve less fortunate members of civilian and veteran communities. The project for the Bettencourts’ home includes kitchen and bathroom remodeling, building ADA-compliant disability ramps, widening their driveway to ADA standards, widening doorways and landscaping.
 
District of Columbia
The 2013 Smithsonian Folklife Festival will showcase its five-year community research project on African American identity with the program “The Will to Adorn: African American Diversity, Style, and Identity.” This multicity collaboration examines the history and culture of the aesthetics of African Americans. The festival will be held June 26-30 and July 3-7, outdoors on the National Mall between Seventh and 14th streets. “Whether we realize it or not, we are all dress artists. The way we compose our look is a creative expression of our ideas about who we are and who we aspire to be,” said Diana N’Diaye, program curator. “This program explores the diversity of African American traditions of style, but also teaches young people the importance of documenting their own culture and saving that information for themselves and future generations.”