It’s quite typical to see nonprofit service organizations recognize donors who have contributed thousands of dollars to help underwrite programs.
The American Red Cross certainly does that. But the Los Angeles chapter of the 231-year-old help organization takes it a step further.
“We recognize people who give multiple gifts over many years; 11 years or more,” explained Dana Williamson, a gift planning officer for the L.A. Red Cross. “That says you really care and are not just responding to a disaster.”