2010 census

Lisa Olivia Fitch  |   OW Contributor
Mar 18 2010

Growing market demands advertiser attention

Millions of official 2010 Census forms arrived in mailboxes this week, and the U.S. Census Bureau, with help from media like the newspaper you are reading, is anxious to complete an accurate count of everyone living in the United States, and  avoid a repeat of the undercount fiasco of 2000.
“The Bureau is ‘relying on trusted voices of the community’ to get the word out’ on the importance of completing the form,” said New America Media (NAM) Associate Editor Jacob Simas. 

David L. Horne, Ph.D.  |   OW Contributing Columnist
Feb 25 2010

African Americans and the 2010 Census

In politics, as far as counting is concerned, it is always better for African Americans to count, to be counted and to be in the count. All other options are too deleterious for Black folk in this country. That is not to say that standing up to be counted and making sure Black folk are in the count do not have their drawbacks too. I’m just saying…..

Feb 25 2010

Population profile count begins

President Barack Obama made a public service announcement, encouraging the national participation in the 2010 Census. The PSA will air on local radio and television stations to emphasize the importance of the public’s full participation.
Local organizers including community activist organizations and non-profits are supporting the Census by donating training locations, reportedly saving taxpayers an estimated $338.5 million.

Across Black America

Here’s a look at African American people and issues making headlines throughout the country.

California
Allied Integrated Marketing recently announced it is launching a new African American marketing division, Allied Moxy. The new division will create innovative campaigns that integrate publicity, promotions, digital and grassroots outreach to speak directly to the full diversity of African American consumers. Spearheading Allied Moxy are industry veterans Kim Walters and Gloria Jones. Walters will oversee national strategy from Los Angeles, while Jones will oversee regional/local strategy from Washington, D.C. Walters brings more than a decade of marketing experience working with entertainment companies such as Codeblack Entertainment, Sony Pictures Home Entertainment, and A&E Lifetime Television, as well as consumer brands such as KIA and L.A. Gear and awards programs such as NAACP Image Awards and Soul Train Music Awards. Jones has been with Allied for five years running publicity and promotional campaigns for clients, including Universal Pictures, Focus Features and Relativity Media, and previously worked for WBDC-TV in D.C. and MTV Networks’ Nick @ Nite and TV Land.

 

Representing Los Angeles and Center Theatre Group, Tyler Edwards, a senior at the Orange County High School of the Arts, placed third at the national finals of the fifth annual August Wilson Monologue Competition (AWMC) at Broadway’s August Wilson Theatre in New York City. “I am thrilled . . . I’m so glad that I took it for L.A. the first time we got up . . . that’s what we’re talking about!” said an elated Edwards following the competition. Edwards, an aspiring actor, describes the soaring, lyrical monologues found in the plays by Pulitzer Prize-winning playwright August Wilson as “very inspirational,” and said prior to the Los Angeles Regional Finals of the August Wilson competition, “I would love to share a bit of that inspiration with any audience, in hopes that they leave with more appreciation than they walked in with.”

 

Georgia
Bounce TV, the nation’s first-ever over-the-air broadcast television network for African Americans, will launch a second new original comedy series, “Uptown Comic,” on June 18, immediately after the series premiere of the just-announced sitcom “Family Time.” “Uptown Comic” is a half-hour series featuring stage and skit performances by some of the hottest up-and-coming comics in the country. The show is currently in production in front of a live studio audience at the longest-running African American comedy club in the U.S.—Uptown Comedy Corner in Atlanta. Actor and comedian Joe Torry (Russell Simmons’ Def Comedy Jam) hosts. “Family Time,” a half hour situation comedy created by Bentley Kyle Evans ( “The Jamie Foxx Show,” “Martin,” “Love That Girl”) and produced by Evans and partner Trenten Gumbs is set to launch Monday, June 18, at 8 p.m. The series premiere of “Uptown Comic” will follow and be seen weekly at 8:30 p.m. (All Times Eastern.)